2026: A Year of Precision, Prestige, and the Future of Refined Grooming
As the sun rises on 2026, we find ourselves reflecting on the journey that brought us here. At Awali, we don’t believe in “resolutions” that fade by February. We believe in rituals—the consistent, intentional acts that define who we are and how we present ourselves to the world.
A Note of Gratitude
First and foremost, we want to say thank you.
Thank you for choosing us, trusting us, and growing with us. Whether it’s the rich lather of our Shea Butter Soap, the deep glow of our Shea Nut Oil, or the daily protection of our signature Shea Butter, we are honored to be part of your ritual. You have made Awali more than just a brand; you have made it a community of high-achievers who refuse to compromise on quality.
The 2026 Vision: The Science of Refined Grooming
This year, the Awali Empire is expanding. Our focus for 2026 is governed by two pillars: Precision and Prestige.
We are moving deeper into the science of skin. As we have uncovered, biological men’s skin is 25% thicker and naturally oilier, requiring a standard of care that “soap and water” simply cannot provide. This year, we are dedicated to launching the Awali MFALME Beard Oil— with this oil our kings can achieve a calm skin and soft beard. Simultaneously our R&D team is also reviewing formulas for body butters and baby personal care which will be launched this year.
Our Promise to You
In 2026, our commitment remains the same: High Quality. Total Excellence. We will continue to offer the finest Shea Nut based products while, maintaining high level transparency in our operations, and provide grooming solutions that match the standing of our clientele.
A New Year’s Blessing
May this new year bring you softness in your skin, good health in your body, peace of mind in your sanctuary, and moments that feel just as good as they look.
We are stepping into this year with focus and momentum. We invite you to do the same.
From our family to yours, Happy New Year.
— The Awali Team
